Do you have plans to add a new website to the nearly 2 billion ones already in existence somewhere online? If so, you’ll want it to stand out, perfectly represent your brand, engage with your community, and drive revenue. This handy checklist for your new website will help you do just that and more!
So let’s jump right in.
Know Your Audience and Your Website’s Purpose
Before you put any content on your new website, know who you want to view it. It’s just as important to have a firm grasp on what purpose your new site will be serving.
There’s a difference between the content on an e-commerce website and the content on a site providing a general overview of a business. Determine a website strategy and use your website to present persuasive content in line with what your audience expects and what you hope to achieve.
Write for Real People First
It’s a given that you will use search engine optimization techniques to draw the right kind of attention to your wonderful content. But remember, you are writing for real people and real customers, so your content needs to provide quality and value for them.
Write with your intended audience in mind first. Only after should you worry about meta descriptions and SEO.
Separate Pages by Purpose
Each page of your website should have a specific purpose. Typically, this includes a homepage, an about us page, and product and service pages.
An increasingly common trend with website content is to break down individual landing pages even further to help with SEO efforts. This could work for your site if you have:
- Services or products you want to highlight in greater detail (e.g., one page for tree trimming, one for tree removal, etc.)
- Different locations you want to target
- Common questions you want to answer in a single location (this is also a good way to make it easier for voice-activated devices to quickly pull answers for searchers from your website content)
Use Internal Linking
A website is akin to a book in that it presents a lot of information at once. Make it easier for visitors to explore its different chapters with internal linking. Links directly on a new website can also give your content more visibility, accessibility, conversion-generating power, and relevance by:
- Taking visitors to related blog posts (located either directly within the blog section on your site or on a separate blog platform)
- Providing access to content that’s too lengthy to be directly included on your site, such as e-books, PDF files, or white papers
- Being placed within your content at places where visitors may be ready to go directly to your contact page or products/services pages to make selections
Add the Right Visual Content
Searchers are more likely to notice visual content like videos, pictures, infographics, diagrams, graphics, and drawings than plain text alone. Whatever visual content you include should enhance your written content and reflect well on your brand.
Proofread and Edit
There’s nothing like a glaring spelling or grammar error to ruin the flow of your new website’s content. Also, edit your content for overall readability as well. When doing so, check to see if:
- Subheads actually describe the content below them
- Everything flows smoothly as you read and browse
- Words and phrases are easy to understand for the average reader
- Main points can be found quickly (most website visitors today are habitual skimmers)
- All placeholder text is removed and replaced with actual content
Promote Your New Site’s Content Elsewhere
Use email, social media, blog posts, and paid ads to link to your relevant webpages and new content. And of course, measure your analytics and track website traffic and interaction.
Lastly, consider doing a pre-launch test by asking your employees or friends to check out your new site and its awesome content so they can offer some honest feedback. It’s a small step that can give you a general idea of how on the mark you are with your efforts to create a pleasing user experience.