What seemed like an adolescent idea some time back, today has a presence all over the marketing ideas. Digital marketing which did not seem to impress the traditional marketers at first, today has taken over the methods of print media, TV and radio advertisements. Digital marketing that seems to have taken over the entire internet today. The following article talks about digital marketing, its scope and what future it holds.
The internet reach in India when compared to the world, was not as wide sometime say a decade ago. But in this decade, things have remarkably changed for India. The medium of internet has become more reachable to the widest audience here in India. The social media websites have a chunk of Indian masses as their members and today social media advertising has taken a whole new turn.
With this rise in the digital marketing and rising e-commerce in the country, the job options for digital marketers is also on a rise. Today, the most famous job portals have job listings for people having knowledge about digital marketing.
So, what exactly is digital marketing and what is the scope and future of this?
Defining Digital Marketing
The simple definition of digital marketing says that it is the use of internet for publicity and marketing of a brand. It is meant for people who have hang for the internet and social media. It comprises of mainly four marketing strategies; search engine optimization (SEO), search engine marketing (SEM), E-mail marketing and social media marketing.
Today, digital marketing is something that every entrepreneur must have every detail about and be updated with the same.
The World of Digital Marketing
Digital marketing is something that changes fast; really fast. There are a number of uncertainties that come with it. Earlier, digital marketing mainly was all about pay per click (PPC) but today, every marketer should be aware about every other thing that digital marketing comprises of. Here are six such things:
- Digital Marketing is More than PPC Ads
A few years back digital marketing could be summed up with only PPC but today it is much more than just PPC. In fact, PPC has less of impact. There are a number of more methods and much more effective ones. So, before you put all your money to PPC thinking this is only digital, then put up your learning caps and know all about this field of marketing.
- It can give you a powerful return on investment
But where do you invest? SEO does not cost money. No that is not true. Investing in the right and talented sources is something that every person involved in digital marketing should know about. The fact is that you may not have to invest on search terms, but if time and money is well spent, there is nothing that can give you better returns than digital marketing.
- It’s all in the Content
The digital world of internet has nothing but content. It comprises of millions of articles, infographics, blogs, pictures, videos, journals, tweets and more and more of content. A very important fact to underline here is that digital marketing is also content marketing. To mark your presence in the digital landscape you have to be producing content.
- SEO changes constantly
Google comes up with its algorithm updates every few months and the change is drastic enough to change the entire google search page sending the top to bottom in no time. Following exact algorithms may not be necessary, but it is mandatory to keep yourself updated about the latest happenings in the google.
This are a few things that every person willing to work as a digital marketer should know about. Today a lot of companies look to professionals who have expertise in this field.
How to become a Digital Marketing Professional?
In order to become a digital marketing expert you should have some skills that are most important to get into this field. The industry is growing with companies investing a good amount to its digital marketing budget. As the industry grows, the demand for professionals rise automatically. The basic requirements to get into this growing field are the skills to design a digital marketing strategy, knowledge of KPI’s and conversions, keeping with the basics of SEO and to understand the value of social media.
A fresher in the industry can earn get a job with a starting salary of 25K and an experienced professional can earn as much as 20 lakhs per annum.
To find a job in the field, be updated with job alerts that will keep you updated about various job listings for a digital marketing professional.