In the era of start-ups and entrepreneurs, digital marketing is one core solution that every marketer needs for a better performance of their organization. If you are one of those associated with a start-up or in any organization and are in the line of digital marketing, then are a specific set of skills that can help you improve your stand in the world of digital marketing. Here we discuss what are the most in demand skills required for a digital marketer and some other information associated with it.
Who is a digital marketer? The one who has the ability to understand the nuances of the new web paradigms and how they interact. It is about knowing every digital channel and their operations and interactions. So if you had a myth, that digital marketing limits itself to social media, then you got to understand that as a person associated with digital marketing, you should have in-depth knowledge about a lot of different areas that compile to make one known as digital marketing.
So, what skills make you a better digital marketer? Here is a list of some of the most in demand skills in the field of digital marketing.
Analysing web behavior is the first of the many tasks digital marketing has. Analytical marketers are supposed to leverage web behavior, device engagement, purchase history, and grow traffic and leads. Someone with a bent towards data analysis is considered as a hot commodity in this section.
Social Media Marketing, an important part of digital marketing requires a digital marketer to have an understanding of different platforms and improve social strategies to add new networks. Staying on the edge help creating a trend that is a lot beneficial than following one.
It is a fact that the visuals are more shareable and increase traffic on the website. Digitals marketers are supposed to create interesting and unique visual content that drives more traffic to their website. The images that they create should excite people to share.
Content is and remains the king of digital marketing. So someone who can write interesting and engaging content can see a bright future in the field of digital marketing.
The earlier phase of digital marketing may not define as technical skills as a must criteria for this field, but today with everyday changing technologies a knowledge about the technical side acts as an added advantage. Today two out of four new hires are expected to have technical knowledge.
Another most important part of digital marketing, SEO makes a prominent part of digital marketing. After social media, SEO is the most sought after skill here. According to a research by Moz andFractl SEO makes about 16% of the total job listings in digital marketing.
The increasing trend of mobile internet is forcing the organizations to focus more on mobile marketing. In fact, in 2015 the access through mobile has witnessed significant increase. This demands more expertise in the area of mobile marketing.
Today, organizations and businesses are looking for professionals who can help them stand out from others especially in this field. Hence if you are thinking of making a career in digital marketing you have to be sure that your resume flaunts each of these skill to the employer.
Job Titles You Can Look For
There are a number of job titles that you can look for when you looking for a job in the field of digital marketing. The most common job titles in this field are:
- Digital Marketing Manager
- Marketing Manager
- SEO Specialist
- Social Media Manager
- SEO Manager
- Content Strategist
- Content Developer
- Digital Marketing Analyst
The following graph shows the 20 most common job titles:
You could create jobalerts for these titles if you are planning to be a part of digital marketing industry.
Some More about Digital Marketing
There is one thing constant about digital marketing that is it changes all the time. Hence, keeping an update about every change is a prime responsibility of a person associated with digital marketing. Some of the latest trends in the field of digital marketing are:
- Digital Marketing is not about sales
- This year, have an increased focus on mobile
- Have a social media strategy that is interactive and exciting
- Increase use of visuals
These trends may be trending at the moment, but you cannot be certain what rules the internet in the coming six months. The future for sure is bright for the ones who have the skills and determination to work. Communication skills and a good personality adds on to the skills required to become a digital marketing person.