Building backlinks is something that has been at the forefront of SEO for many years. And many experts believe that backlinks are only going to get more important and relevant to SEO in 2018 and beyond. Using backlinks is one of the most effective ways to grow the organic search traffic to your website. However, link building in the wrong way can also have a negative impact on your traffic. That is why it is so vital to do this in the right way. Here are some smart suggestions for boosting backlinks for SEO.

1.)  Using Guest Blogging:

Even though Google has put out some warnings about guest blogging, it has not turned people away from this method. One of the effective ways to know where to put your blogs is by seeing what your competition is doing. For instance, if you have a competitor or a site that is offering similar products or services, you will want to see what backlinks they are using. And you can do this if you are using the author or company’s name, and then you are searching for guest posts. It will show you where the guest posts are being pushed.

2.) Broken Links:

Even the best maintained site is going to have some link rot. What this means is that you have links that are going to sites that are now located elsewhere, or are no longer active. People will go to these links thinking they are getting information, but they end up at a dead page. With broken link building, you are fixing these issues and ensuring that site visitors are always going to the most relevant and up-to-date information.

3.) Using The Right Anchor Text:

When it comes to building backlinks, it is so important that you are using the relevant anchor text. The good news is that something like the SEOJet anchor text research service could help you with this. The company also offers other SEO services for businesses that may want some professional assistance in getting their site off the ground.

4.) Stealing Competitor Backlinks:

If there is a site that is linking to one of your competitors, there is no reason why it will not link to you either. What you will want to do is see the top five or ten sites for each related keyword where you want to rank. See the top ten domains and then put them into a link intersect tool. It will show you the sites that are linked to the domains that you have placed onto the list. You can use this process to find domains that are the ideal targets for backlinks for your site.

Link building is one of the hardest aspects of SEO, because there are so many things that you have to get right. However, it is also one of the most rewarding. If you want to ensure that your site is competing and ranking high on Google, you will need to focus on link building.