Social media has become the largest congregation of the world’s population and it has become a premier platform for businesses and markets alike. It boasts of over 2.8 billion active users worldwide as of January 2017, and this number is expected to rise as more and more people gain access to these platforms and enjoy their benefits to their lives. As such, it’s a huge loss to any business if they have not yet placed themselves in social media to connect with their offline customers and followers.
Social media has a special function for marketing in that it allows for wider reach for businesses, contacting their customers (and vice versa) from far and wide, as well as potential affiliates and influencers that can help them make their voice be heard by more people. And as an avenue that promotes freedom of expression and the ability to connect with anyone regardless of location, it’s easy to be the vox populi, or the voice of the population.
It’s also relatively easy to get ignored. A big factor that plays into falling into obscurity lies in the mistakes that users commit with their online presence. Sprout Social’s survey of more than a thousand Facebook, Instagram and Twitter users found that there are six major social media mistakes that any business can be prone to at any given point. They can result to you losing followers quickly.
This, however, is not a slippery slope or a snowball situation. Committing these mistakes does not necessarily mean that you’ll quickly spiral down to obscurity, but it’s still important to note that you might either lose a good portion of your audience or have them skip out on you instead if your problem is prevalent and is not addressed properly and in a timely fashion.
This is something that none of us want to happen and would work for to avoid. Hence the importance of knowing what behavior to avoid for your social media presence to be substantial. Learn more by checking out this infographic by CJG Digital Marketing: